The creative force behind the forward thinking magazines Avant-Garde, Eros and Fact, Lubalin was a constant boundary breaker on both a visual and social level. When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included. Most people recognize the name Herb Lubalin in association with the typeface Avant Garde yet his career spanned a much wider scope than that. The font family consists of 5 weights (4 for condensed), with complementary obliques for widest width fonts. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included. The original designs include one version for setting headlines and one for text copy. The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. ![]() ![]() Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface. ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine.
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